| In March 2018, Maruti Suzuki India Limited (MSIL) posted an increase of around 14% in domestic sales, selling 1.65 million units as against 1.44 million units in the same month a year earlier (Refer to Figure I for MSIL’s sales growth from 2014-2018). The company also improved its market share to more than 50% in 2018 as compared to 47% in the last year (Refer to Figure II for growth of MSIL’s market share). MSIL had been spending approximately US$ 80-100 million per year on data analytics and was expected to continue its investment in data analytics and other digital technologies to sustain its leadership position in the Indian automobile market (Refer to Exhibit I for key players in the Indian Automobile market). Sanjeev Handa (Handa), vice-president (marketing), MSIL, commented, “In just last three years, the company added more than 1 lakh customers using Big Data analytics, including 50,000 customers alone in last fiscal... |
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